Slow fashion is a movement and approach to clothing and fashion that prioritises sustainability, ethical production, and longevity of garments. It stands in contrast to the fast fashion industry, which is characterised by rapid production cycles, cheap labor, and a disposable mentality. Slow fashion emphasises mindful consumption, quality craftsmanship, and environmentally friendly practices. It encourages consumers to make more conscious choices in their clothing purchases, considering the social and environmental impact of the items they buy.